With so many dive shops on the island offering high-quality service, it was important to define what made
Bayu stand out. Their true strength was their passion for the ocean, which became the heart of their brand.
We developed the concept “Discover Our DivOcean”, reflecting their dedication to both their guests and the
incredible underwater world they love to share.
For the logo, we chose a snake eel, a unique and fascinating creature commonly found on Bayu’s house reef.
We also designed a set of custom graphic elements to give the dive center a cohesive and recognizable look.
These visuals helped unify their brand and made their space stand out—whether in-store or across the island.
One of the highlights of the project was the custom dive map, which quickly became a favorite among students
and divers. It made a great backdrop for photos and social media, helping to spread the word and create lasting memories.