Blacktip Scuba is a 5-star PADI resort with a strong focus on customer service, top-tier diving, and seamless logistics in a privileged location. Their new logo and tagline needed to reflect these values while also appealing to entry-level divers.

Since sharks can be intimidating for new divers, we redesigned the logo to keep the shark element but softened its impact with a coral-inspired design. To reinforce the brand identity, we created the tagline: “The Seriously Fun Diving Oasis.”

For advertising, we emphasized location and fun by introducing the slogan “Take a Dive on the Wild Side”, a catchy phrase inspired by Lou Reed’s famous song. Additionally, we transformed the equipment room facade into a bold visual statement, turning it into both an advertising space and a popular photo backdrop for divers.