Dive Customer Insights
Hey there, fellow ocean enthusiasts and dive industry trailblazers! Have you ever stopped to ponder who exactly your ideal dive customer is and how understanding them can propel your business to new depths? Identifying and targeting the right dive demographics isn’t just about filling tanks and logbooks; it’s about crafting unforgettable experiences that resonate with […]
PADI Logo Design: History & Lessons
PADI is the world’s top scuba diving certification agency, with more than 50 years of experience. One of the most recognizable parts of its identity is the PADI logo design. You’ll see it on dive center walls, websites, and certification cards around the world. Interestingly, one of the founders—not a professional designer—created the original logo. […]
Why Branding for Dive Centers Matters: More Than Just a Logo
Strong branding for dive centers helps build trust, improve visibility, and attract more divers. A well-defined brand makes marketing more effective and impactful.
