All the dive shops on the island gave a high-quality service to their clients, so it was crucial to defining their differential value, which we discovered it to be their passion for the sea. “Discover Our DivOcean” was our concept for them, as they were devoted to their clients above the water and were also devoted to showing their clients the divine secrets of their sea.
We used a snake eel for their logo, an unusual and characteristic creature found specifically in the Bayu house reef. Special attention was taken into creating the corporate graphic elements which would help unify and create differential material to either decorate or advertise the shop on the island. Everyone’s favorite part of the project was the dive map which was a great backdrop for student pictures and social media.