Divers Alert Network Southern Africa contacted us to create their 2020/21 diver t-shirt collection. The designs had to be fun, hip and fashionable while also reflecting what DAN is all about.
As an insurance company dedicated to diver safety, DAN is of immense importance to both divers and dive operators alike. Underwater, however, the brand seems to take a secondary role as dive gear labels are generally more present. For this reason, we based our t-shirt designs on the octopus and the frogfish, marine animals loved by every diver due to their mastery in camouflage. Like DAN, you may not see them but they are always there.