Rheo Dive Mask
Rheo Dive takes its name from the Greek word “rheo,” meaning “to flow,” perfectly reflecting the mindset of divers who move with calm precision and total focus beneath the surface. Inspired by this concept, we developed a comprehensive brand strategy, encompassing naming and positioning, visual identity, and website design, to convey safety, precision, and pure […]
Descent Dive
Descent Pro Dive Club is on a mission to create ocean literacy in Red Sea diving. Many locals have limited opportunities to explore and understand the Red Sea. That’s why Descent Pro focuses on education through diving experiences, marine conservation, and dry marine ecology courses. Their goal is to make marine knowledge accessible to everyone. […]
Sea to Believe
Sea to Believe was built on the idea of “Capturing Ocean Freedom”—a brand that connects underwater photography, diver education, and ocean conservation. At 50bar Scuba Design, we developed a 360° branding and marketing transformation to bring this vision to life.The logo, inspired by the eye of an underwater photographer, symbolizes exploration and responsibility. A cohesive […]
Hope of Spring
Hope of Spring is a leading PADI dive center in Jeddah, offering world-class diving experiences and ocean conservation programs. Located at the Sheraton Hotel, it provides access to a private reef and top-tier dive training, from entry-level to technical diving. The center is also the official Halcyon and HOG equipment dealer in Saudi Arabia. We […]
Koox Adventures
Koox Adventures, one of Mexico’s top dive and adventure tour operators, is undergoing an exciting brand transformation. We are developing a comprehensive style guide for their logo and Instagram, ensuring a cohesive and engaging visual identity. Additionally, we are in the process of redesigning their website, refining the brand’s tone, concept, and positioning to communicate […]
Red Sea Citizen
ABOUTTHE PROJECT EMPOWERING WOMEN THROUGH THE ART OF DIVING. In the Asir Province of Saudi Arabia, women are traditionally responsible for plastering and painting the walls, corridors, and ceilings of their homes in an artistic style called Al-Qatt (or Majilis). This artistic discipline has been passed down from generation to generation to a point where […]
Buceo ConCiencia
ABOUTTHE PROJECT Buceo Conciencia is a brand that works on the relationship between diving, science and marine conservation, promoting conscious and well-managed diving as a fundamental conservation tool. After spending some time sharing her knowledge through her YouTube channel, Maibe Hermoso, a doctor in biology and applied ecology, decided that the time had come to […]
Diver Alert Network
ABOUTTHE PROJECT Divers Alert Network Southern Africa contacted us to create their 2020/21 diver t-shirt collection. The designs had to be fun, hip and fashionable while also reflecting what DAN is all about. As an insurance company dedicated to diver safety, DAN is of immense importance to both divers and dive operators alike. Underwater, however, […]
Covid19 Awareness Campaign
Covid19awarenesscampaign FREE DOWNLOAD DIVINGAFTER COVID As countries begin to reopen their borders, divers and dive centers are finally starting to see that long-awaited light at the end of the tunnel. But how are dive centers going to adapt to the new normal?DAN and scuba diving agencies alike have published a set of observations and recommendations […]
Biodiversity Raja Ampat
ABOUT THE PROJECT Raja Ampat Biodiversity Eco Resort is a well established dive resort situated on the Gam islands in Indonesia. The resort is highly linked to the local community that lives on the Island through an intricate symbiotic relationship. They asked us to renew their corporate image to communicate not only the diving aspect […]
Uber Scuba
ABOUTTHE PROJECT Uber Scuba launched their new dive center in 2014. We were asked to help them build their brand up from zero. A full context analysis was performed, to fully understand their market and competition, enabling us to pinpoint their strongest differential brand values. Their logo was based on the image of a whale. Loved by […]
Mango Dive
ABOUTTHE PROJECT Mango asked us to produce some merchandising for their dive shop and a brochure to promote the resort’s facilities.In their merchandising briefing, the only mandatory thing was the presence of a unique marine creature. As dots where an element that linked the resort’s logo with water, we selected the whale shark, an animal […]
Blacktip scuba
ABOUTTHE PROJECT Blacktip Scuba is a 5-star PADI resort with a strong focus on customer service, top-tier diving, and seamless logistics in a privileged location. Their new logo and tagline needed to reflect these values while also appealing to entry-level divers. Since sharks can be intimidating for new divers, we redesigned the logo to keep […]
Octopus Scuba
ABOUTTHE PROJECT Octopus Scuba had changed ownership and needed to restyle and update their presence if they were to appeal to potential new, high-end customers. Because of their main brand values: high customer service and extreme fun, we created a series of elegant and clean materials for both indoors and outdoors. For the indoor material, […]
Bayu Dive Center
ABOUTTHE PROJECT With so many dive shops on the island offering high-quality service, it was important to define what madeBayu stand out. Their true strength was their passion for the ocean, which became the heart of their brand.We developed the concept “Discover Our DivOcean”, reflecting their dedication to both their guests and theincredible underwater world […]
