Buceo Conciencia is a brand that works on the relationship between diving, science and marine conservation, promoting conscious and well-managed diving as a fundamental conservation tool.
After spending some time sharing her knowledge through her YouTube channel, Maibe Hermoso, a doctor in biology and applied ecology, decided that the time had come to officially create “La Academia de Conservación Marina (“Marine Conservation Academy”).
She needed a series of illustrations to support the content of her first Marine Zoology course, which would show the large groups of marine animals and teach about their biology and ecology. Buceo ConCiencia is a brand with a high visual value, so the illustrations should be informative and didactic, as well as fun and practical.
On the other hand, we promoted the launch of the course on their social networks, creating a series of informative publications and small marketing actions.